Finding the perfect search engine: top 10 options to consider

Finding the perfect search engine: top 10 options to consider
Micky Weis
Micky Weis

15 years of experience in online marketing. Former CMO at, among others, Firtal Web A/S. Blogger about marketing and the things I’ve experienced along the way. Follow me on LinkedIn for daily updates.

We can quickly agree that Google takes the crown as the largest search engine in the world, but it is certainly not the only one out there.

Since Google was launched in 1998 and fulfilled the need to research without having to flip through countless encyclopedias, several other players have entered the field.

Many of the newer search engines promise everything from a higher level of privacy and security to a better layout and more relevant search results.

Below is a top-10 list of the largest search engines in the world.

  1. Google
  2. Microsoft Bing
  3. Yahoo
  4. Yandex
  5. Baidu
  6. DuckDuckGo
  7. Brave
  8. Ecosia
  9. Naver
  10. WolframAlpha

Google – the search engine above them all

Google processes around 8.5 billion searches per day, making it number 1 on the list of the largest search engines in the world.

Microsoft Bing – the eternal second place

Microsoft’s search engine, called Bing, is the second most popular search engine and is praised for its visual layout and many additional features that come with it.

Yahoo – the favorite of the 90s

In third place among the most used search engines in the world, we find Yahoo.

Yahoo is among the oldest portals in the world and has expanded its platform since its early beginnings in 1994 to include news, email, and shopping.

Yandex – russia’s equivalent to Google

Yandex is Russia’s equivalent to Google, resembling it both in appearance and the extra features offered, such as maps and translation tools.

Baidu – china’s answer to Google

Similar to Yandex, Baidu is another foreign equivalent to Google.

Baidu is the Chinese version, and you will also find many similarities in appearance and offered features, even though the platform is exclusively in Mandarin.

DuckDuckGo – prioritizing privacy

DuckDuckGo is among the most popular search engines that offer a high level of privacy, where search history is not tracked.

Additionally, the search engine does not store personal data that can be used for later advertising purposes by companies.

Brave – the new kid on the block

Brave is among the newest search engines that respect users’ privacy.

This is a search engine that neither tracks nor sells user data, and it also has its own, albeit smaller, web index that consists of high-quality search results.

Ecosia – green search results

Ecosia is one of the most popular green alternatives on the market right now and is reportedly CO2-neutral.

The search engine is set up on Microsoft Bing’s search engine server, and through the profits Ecosia makes from ads on the platform, trees are planted around the world.

Naver – south korea’s favorite

Naver is a pretty interesting search engine, if you ask me.

It is the most popular (and oldest) search engine in South Korea, incorporating maps, email, news, and a popular blog platform.

In other words, Naver has everything you need and is thus a strong competitor to Google in South Korea.

WolframAlpha – expert knowledge in seconds

WolframAlpha is the search engine to use when you need an expert answer right away.

With an almost trivial pursuit-like division into categories such as mathematics, society and culture, and technology, you can specify your searches and get expert answers via AI technology as well as calculated data via the tools that the search engine provides.

Have you tried searching with any of the above search engines? 

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *