Marketing – what is it and why is it important?
Marketing is the strategic process of creating, communicating, and delivering value to customers. It involves understanding customer needs, developing products or services that meet those needs, and promoting them through various channels.
Effective marketing builds brand awareness, drives sales, and fosters long-term customer relationships. It encompasses a wide range of activities, from market research and advertising to digital marketing and social media engagement.
In a rapidly evolving landscape, staying attuned to consumer trends and leveraging data-driven insights are key to successful marketing efforts.