Growth Hacking – Why has it become so popular? Growth Hacking is a term that has gained significant traction over the last five years. More and more companies are even hiring growth hackers. I first encountered the term about 7-8 years ago. Growth Hacking is a form of marketing that can create exponential growth for a company, often associated with the phrase “hockey stick growth”—meaning growth that suddenly shoots upward on a curve.
I have personally worked with Growth Hacking and the framework that surrounds the concept. As a result, I’ve written several guides on how you can implement growth hacking in your business, as well as how to identify the right growth hacks. Read more about Growth Hacking and how you can apply it to your own business.