How to create content that sells. Content marketing is a term that has gained significant recognition over the last five years, especially in the digital world. This is due to increased competition on paid platforms, leading many to explore other channels, including creating content that sells on its own.
Hence the term: Content marketing—or in modern circles: Inbound marketing.
At its core, it’s about creating content that can generate sales and attract new potential customers by itself. This requires a great deal of effort from those who work on it. It’s challenging to create content that is both inspiring and engaging—so I’ve delved into this topic multiple times. You can read more about it below.
Read more blog posts about content marketing.