Company introduction
Expanding e-commerce
With over 12 years in the digital industry, I’ve had the chance to work across diverse markets. One of the most exciting cases was my recent experience with Dubaipetfood, the largest online pet food retailer in the Middle East.
Dubaipetfood is a unique business, owned by a Danish family, combining large physical stores with a strong online presence—built on a Danish e-commerce platform, a rare approach in the region.
Working with Dubaipetfood provided invaluable insights into scaling e-commerce internationally. The experience highlighted how a regional business can thrive by blending local market understanding with robust, Danish-built technology.
My approach to the case
Building e-commerce in the Middle East
My first task was to understand the unique aspects of e-commerce operations in the Middle East, a region with distinct expectations regarding delivery and online presence.
I began setting up custom dashboards through Dashthis, taking control of tracking and initiating Facebook and Instagram advertising campaigns.
The growth journey was thrilling, especially with access to a broader market and strong executive support for scaling the business. One of the highlights was traveling to Dubai multiple times for employee training, digital strategy sessions, and sparring with both management and investors.
Get a free consultation
My approach is tailored to your business. I analyze your data to determine how we can elevate your current revenue or scale to the next level.
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we turn off?
These are the questions I ask myself and my clients, whom I consider as true partners in collaboration.
Om Micky Weis...
It’s not often you come across someone like Micky where you instantly both like him and 100% trust his skills and advise. Just for that, he is very high on my list of people I hope to work more with. He is passionate, smart and I have learned a lot from him already – and I am definitely looking forward to learning more. I would never hesitate to recommend Micky and have no doubt that he can have a strong, positive impact on any project he takes on.
Aja Guldhammer
CEO, Reshopper
