AAO Osteopathy

Company introduction

Aarhus Osteopati is Denmark’s largest osteopathic clinic, performing over 2,000 treatments per week across an extensive network of clinics nationwide. With a reputation for excellence, they have achieved remarkable growth over the past six years, establishing themselves as a trusted name in osteopathic care throughout the country.

The team comprises Denmark’s top specialists in treating the body and internal organs, continually raising the bar for quality and innovation in the field.

Several years ago, Ivar, the visionary owner of Aarhus Osteopati, approached me to further streamline their advertising efforts, optimize their digital strategy, and expand his understanding of the rapidly evolving digital landscape.

My approach to the case

My role has been to train Ivar in online marketing, enabling him to handle some of the low-hanging fruits and routine tasks himself.

Since then, I have taken over and streamlined their Google Ads, primarily using Smart Location Ads to ensure a strong presence in new cities as we expand through Smart Display Ads.

Additionally, I built a completely new Facebook ad account that includes tracking through Google Tag Manager, allowing me to monitor the entire booking system and feed data back into the dashboard, Dashthis.

Beyond ads, I’ve helped transform Aarhus Osteopati’s backend system, enabling comprehensive tracking across all aspects—from bookings to employee management—bringing real-time visibility to every corner of the business.

Furthermore, I led the development of a new website from the ground up, establishing a cohesive brand guideline that aligns seamlessly with Aarhus Osteopati’s growth and vision for the future.