B2B marketing

B2B Marketing – How do you approach it? For many years, there’s been a lot of discussion about the differences between B2C and B2B marketing. In my opinion, this discussion is somewhat unnecessary, as there are many similarities. Many of the digital strategies used in the B2C market can easily be applied to the B2B segment.

Over the past five years, I’ve worked extensively with B2B marketing. In this area, the purchasing process is often a bit longer, but the sales are also larger. Therefore, it often requires good relationship-building marketing with the customer. Often, the focus is on retention, and here, email marketing and LinkedIn advertising often play a significant role.

Business to business – how do you get started with marketing?