Micky, is a online course even worth it?
Yes, they can definitely be worth it; if you take your time, take notes, and test the things you’ve learned.
In my opinion, there’s no perfect education within online marketing; it’s trial and error that works best.
However, there’s no reason not to learn from others; especially to see which mistakes you can avoid making yourself.
Whether you’re a complete beginner or a seasoned marketing guru, I’ve compiled the best courses that might help you on your journey.
Ready to get started?
Let’s dive into it!
Online digital marketing courses
I have worked in online marketing for 15 years. It has been a crazy journey—both good and bad. I’ve had the privilege to work with amazing companies that I could only dream of. I’ve had the chance to work around the world. I’ve also experienced burnout and had a long road out of that depression.
I spend a lot of time improving myself, whether it’s mindset, training, or marketing.
When it comes to marketing, I use Udemy, MasterClass, and other online courses. You’ll find them below.
Did I forget any?
Feel free to leave a comment below.
Facebook ads course
A Facebook ads course (Let’s skip META for now) course is essential for anyone who wants to harness the platform’s huge potential. Facebook offers a wealth of opportunities for targeted advertising and community building.
In a typical Facebook course, you will learn:
- Setting up Facebook Business Manager
- Creating and targeting ads
- Analyzing campaigns with Facebook Insights
- Strategies for engagement and community management
These skills can help you create a strong presence on Facebook, engage your audience, and drive traffic to your website or webshop.
Here are a few of the ones I’ve taken:
- Facebook blueprint – published by META itself.
- Udemy – The biggest META course.
- Power Hitters Club by Jon Loomer.
SEO course
SEO (Search Engine Optimization) is a critical component of digital marketing.
A good SEO course will teach you how to optimize your website for search engines like Google, so you can achieve higher rankings in search results.
The course typically covers topics such as:
- Keyword analysis and optimization
- On-page and off-page SEO techniques
- Technical SEO, including site speed and mobile optimization
- Link building strategies
- Using SEO tools like Google Analytics and Google Search Console
With these tools and techniques, you can increase the visibility of your website, attract more visitors, and potentially increase your conversion rate.
Here are a few of the ones I’ve taken:
Google ads course
Google Ads is one of the most effective ways to drive paid traffic to your website. A Google Ads course will teach you how to set up and optimize your campaigns for maximum ROI.
Topics often include:
- Basic and advanced campaign setup
- Keyword research and bidding strategies
- Ad extensions and optimization
- Analyzing performance with Google Analytics
By mastering Google Ads, you can quickly reach potential customers and improve your company’s online visibility.
Here are a few of the ones I’ve taken:
Instagram course
Instagram is a visual platform ideal for brand building and engagement.
An Instagram course typically focuses on:
- Creating an attractive and engaging profile
- Strategies for visual content creation
- Using Instagram Stories and Reels
- Analyzing performance with Instagram Insights
- Influencer marketing
With these skills, you can create a strong visual presence and engage your audience in an authentic way.
Here are a few of the ones I’ve taken:
- Udemy: Instagram MasterClass – includes 45 strategies.
- Udemy: Instagram course – from 0-10,000 followers.
AI course
AI (artificial intelligence) is becoming increasingly important in digital marketing. An AI course can teach you how to use advanced technologies to enhance your marketing efforts, including:
- Using AI for data analysis and insights
- Understanding ChatGPT and its mechanics
- Automating marketing processes
- Chatbots and customer service
- Personalization of marketing campaigns
By integrating AI into your marketing strategy, you can create more effective and personalized campaigns that lead to higher engagement and conversions.
Here are a few of the ones I’ve taken:
- Udemy: The complete guide to ChatGPT, Midjorney5, and artificial intelligence.
- Google: Google’s own AI & Machine Learning course; Quite technical, but free.
- Udemy: 50,000 prompts you can use in ChatGPT and your AI journey.
Data course
Data is the foundation of any successful digital marketing strategy.
A data course will teach you how to collect, analyze, and use data to make informed decisions. However, there are many branches of data and its analysis.
There is everything within online marketing tracking that many are familiar with, such as Google Analytics 4, Mixpanel, etc. – but there is also the more hardcore part where advanced statistics are used, requiring a bit of mathematical skill. Then there’s the whole attribution game, which you need to learn to navigate when working with online marketing.
Topics may include:
- Collecting data with tools like Google Analytics
- Analyzing user behavior and web traffic
- Dashboarding and reporting
- Data-driven decision-making
With these skills, you can better understand your customers and optimize your marketing strategies for better results.
Here are a few of the ones I’ve taken:
- Udemy; The complete data science course. – A comprehensive course on all things data.
- Udemy; The ultimate guide to G4 (Google Analytics) – highly recommended for mastering the basics.
Email marketing course
Email marketing is still one of the most effective ways to reach your customers.
An email marketing course typically covers:
- Building email lists
- Segmentation and personalization
- Automation of email campaigns
- A/B testing and optimization
- Analyzing email performance
By mastering email marketing, you can create effective campaigns that engage your recipients and drive conversions.
Here are a few of the ones I’ve taken:
TikTok course
TikTok is one of the fastest-growing social media platforms, especially among younger audiences. It’s not the platform I’m best at, so I’m very focused on how I can understand it better. Understanding that the market is changing is one of the best things you can do to navigate new trends.
A TikTok course will teach you how to leverage the platform’s unique opportunities, including:
- Creating engaging and viral videos
- Understanding TikTok’s algorithm
- Using hashtags and trends to increase visibility
- Collaborating with TikTok influencers
These skills can help you reach a broader audience and create engaging content that can quickly spread on the platform.
Here are a few of the ones I’ve taken:
Pinterest course
Pinterest is a visual search engine and a powerful platform for driving traffic to your website. Pinterest is becoming more and more interesting for businesses, especially in areas like fashion, interior design, etc., as it fits into the user’s experience on the platform. It feels natural.
A Pinterest course will cover:
- Creating a professional Pinterest profile
- Strategies for creating pinnable content
- Using Pinterest Analytics to measure performance
- Optimizing pins for searchability
By mastering Pinterest, you can drive significant traffic to your website and improve your online visibility.
Here are a few of the ones I’ve taken:
Snapchat course
Snapchat is known for its ephemeral and interactive content options. It’s still one of the platforms that remains highly potent if you can create the right creatives that fit the platform.
A Snapchat course will typically cover:
- Creating Snapchat Stories and Ads
- Using filters and lenses for brand promotion
- Strategies for engaging your audience
- Analyzing Snapchat Insights
Here are a few of the ones I’ve taken:
- Udemy; How to get the most out of the platform
- Snapchat; Official course where you can get certified in their ads platform
Canva – course in your graphic skills
I love Canva. Especially if you work in online marketing, it’s worth its weight in gold. If you’re not quite ready to dive into Photoshop, Canva, in my opinion, can solve 90% of all graphic tasks. Both digital content and print materials.
I create all my advertising material in Canva.
A course in creative development with Canva will typically include:
- Graphic design and layout
- Color theory and typography
- User experience and interaction design
- Branding and visual identity
- Creative tools and techniques
At Canva, you’ll have the opportunity to explore these areas and develop your creative skills in a way that strengthens both your visual communication and your ability to create impressive designs.
Here are a few of the ones I’ve taken:
Personal development courses
It’s no secret that I’m a big advocate for personal development. It’s one of the reasons I started this blog many years ago.
My hope is that you gain some development from this post and can find your own path. That’s my dream.
I thrive on seeing others grow. Below, I’ve chosen a few things that have given me the most, besides reading a ton of books. You can find that list here.
MasterClass in personal development
Personal development is an ongoing process that involves improving one’s awareness, identity, and abilities.
Areas I would focus on:
- Goal setting and time management
- Self-awareness and emotional intelligence
- Communication skills
- Stress management and mindfulness
- Life balance and prioritization
These skills can help you achieve personal growth, improve your quality of life, and reach your long-term goals.
- MasterClass – Lewis Hamilton on mindset
- MasterClass – James Clear on habits
- MasterClass – On building the Kardashian empire
LinkedIn course – set up your profile
LinkedIn is the largest professional network in the world and is indispensable for B2B marketing. A LinkedIn course can help you make the most of the platform’s full potential, including:
- Creating a strong LinkedIn profile
- Networking strategies to build professional connections
- Using LinkedIn Ads for targeted campaigns
- Content marketing on LinkedIn
These skills can help you build a strong professional network and market your products or services to a relevant audience.
Mindvalley – a spiritual journey
Personal development is an ongoing process that involves improving one’s awareness, identity, and abilities. It’s no secret that I meditate a lot. It gives me a window into my soul.
That’s why I always try to pass this on to people I care about. I always want people to get the most out of the life they live.
A course in personal development at Mindvalley typically includes:
- Goal setting and time management
- Self-awareness and emotional intelligence
- Communication skills
- Stress management and mindfulness
- Life balance and prioritization
At Mindvalley, you’ll have the opportunity to dive deep into these areas and develop yourself in a way that strengthens both your inner peace and outer success.
Course diploma / certificate
If you take a course, I highly recommend using the diploma you receive on your social media, including LinkedIn.
It can also be good to include it in your CV if you’re job hunting. Usually, you receive a diploma as a PDF or PNG.
Conclusion
I’m definitely missing some courses.
Do you have any? Feel free to drop them in the comment section below.
Whether you’re interested in social media, SEO, paid advertising, or data analysis, there’s a course out there that can help you improve your skills.
So remember to stay humble; there’s a lot to learn by following in the footsteps of others. That’s where I’ve learned the most.
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