A selection of brands I have worked with.
Over the years, it has been a pleasure to work with Micky Weis. Besides being a nice guy, he is also extremely passionate and one of the most skilled digital marketing strategists we have in Denmark. He has proven this to me many times across various companies and types of tasks; from Tattoodo, over Firtal Group and Helsebixen to Sanovo Technology Group. Micky is a machine, in the positive sense, meaning that when you bring him in, he will almost certainly make a noticeable difference and significantly contribute to growing your online business; improving your conversion rates, strengthening and increasing your online community and following, and enhancing your visibility and ranking online – whether through Google or social media. I highly recommend Micky and his skills.
Christian Stadil
Owner/CEO/Adj.Prof. Thornico A/S
Here are the highest recommendations for collaborating with Micky Weis. Micky possesses an immense knowledge of marketing and business optimization in general. He works in a very structured manner and always focuses on execution. I have used him both for sparring on various personal business ventures and potential investments, as well as for assistance with recruitment. Moreover, he has truly made a significant difference at Bazoom, where we previously had many different agencies involved, but none have come close to achieving what Micky has, which is quite impressive. So, all the best from here to the most skilled person I know in marketing, as well as a super nice and very well-liked colleague.
Christoffer Hübertz Christensen
Partner & Co-founder at Bazoom ApS
Micky is one of the most ambitious people I have ever worked with. He knows everything there is to know about online marketing and growth hacking. We were fortunate to have him join Tattoodo to develop our online marketing strategy. The goal was to increase traffic on Tattoodo.com and build a Facebook and newsletter user base. The results were nothing short of amazing! In just three months, traffic on the site tripled. Our Facebook page grew from 2,500 to over 150,000 fans, and newsletter signups went from 0 to 75,000+. This growth was further highlighted when Tattoodo was featured on TechCrunch and KillerStartups. It’s a pleasure working with Micky, and I have learned so much from him. Any company looking to grow their online sales would be lucky to have him. I give him my highest recommendations.
Johan Plenge
Co-founder & CEO, Tattoodo.com
I was recommended to hire Micky as a Digital Marketing Advisor for an e-commerce project at Arla Foods. After witnessing his capabilities and the strong support he provided to the team, I can wholeheartedly echo that recommendation. Micky is exceptionally skilled in digital marketing, excelling in both hands-on tasks and strategic planning. What stands out most is his ability to explain complex concepts in a way that everyone can understand. This skill is crucial when working with senior leaders who may not be directly involved in digital channels. Micky is unique and highly sought after, so if you get the opportunity to work with him, seize it!
Nanna Bergmann
E-commerce Venture Lead at ARLA & Senior Industry Manager at Google
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I ask questions like: How can we increase revenue or grow the company? Are there potential growth hacks? Is everything set up correctly? Where can we scale, and what can we cut back on? Over the past 14 years, I've reviewed over 400 cases, and I use all the knowledge I've gained to develop a concrete strategy to achieve growth in the companies I become a part of.
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Marketing That Started with a Flyer
I was introduced to the whole marketing discipline at the age of 16 when I made my first website. At that time, the most common programming language was ‘ASP’ – so you can probably guess that it was a very long time ago. Back then, I still dreamed of becoming a professional soccer player, and since I was a student, web development was a perfect study and side job.
When I realized that I couldn’t make it as a professional soccer player or a hardcore programmer, I ventured into alternative tasks and began designing flyers and various materials in Photoshop – including for different nightclubs in Aarhus. Since then, I’ve used my skills in Photoshop to create exciting ads for social media, so I’m grateful that I started at a young age and that I have a good understanding of tools like Photoshop.
How was my personal development? At some point – during the aforementioned process – I encountered the term SEO, also known as search engine optimization. This discipline has since become my livelihood and a significant part of my life. In this process of encountering different marketing concepts, I began to reflect on what online marketing really is and how I could use the discipline to shape a career and a future within the marketing discipline.
My Love for Data-Driven Marketing
One concept we can’t avoid when talking about online marketing is data. I’ve delved into data platforms such as Google Analytics, and early in my online marketing career, I became interested in data analysis and user behavior, which I am very grateful for today, as data can be said to be the cornerstone of good marketing campaigns online. I always build my strategy on solid data because it delivers results – and the best kind.
Ten years ago, the reality was entirely different, and I have been incredibly privileged because I have continuously become familiar with different data platforms. This has allowed me to grow with the opportunities without getting confused by the constant influx of new features. I often experience this confusion, as I serve as a mentor at Aarhus University, where I frequently get questions about data and its constant development.
My knowledge of data has earned me the title of “Growth Hacker” as I was involved in building the world’s largest tattoo site during my role as CMO at Tattoodo, which was later featured on TechCrunch. This gave my career a significant boost, but it also taught me that paid advertising is not the only way forward. Content marketing – in collaboration with small technical optimizations – can be marketing in itself, and I have taken this with me in my work with various companies over time.
The Funnel Model – The Interaction Between Channels
My strength in the online marketing discipline is not just the amount of work hours I have put in over the past 10 years, but my strength is more so the data insight I have gained over the past many years.
Working with everything from apps and celebrities (such as Christian Stadil, Ami James, and Christiane Schaumburg-M.) to e-commerce businesses with billion-dollar turnovers has resulted in access to more than 300 different Google Analytics accounts and an enormous amount of data. This has given me knowledge of – and an understanding of – the interaction between most digital channels that exist today.
I still believe that as digital experts, we should focus on constantly improving and always seeking new knowledge. This is the hard part of the profession because it requires us to spend a lot of time educating ourselves and gaining new knowledge through articles, videos, podcasts, etc.
Every Friday, I spend 8-10 hours seeking new knowledge and teaching (as it is proven that teaching improves one’s memory and thereby strengthens one’s knowledge). Repetition is what makes you good. Whether it’s sports, business, or something entirely different – remember this.
The Digital Version of Marketing
I was fortunate to grow up in a time when the physical “marketing palette” was still in play. I became acquainted with the entire discipline when marketing primarily used radio, TV, and offline media – and thus I have seen the discipline evolve across platforms that have emerged over time.
I witnessed how the first version of the iPhone changed the world, and I saw how people suddenly became more absorbed in the reality on the small screen rather than actual reality. Although my career stems from humanity’s interest in the digital world, I believe we must be aware of the issue of being too absorbed in technological tools and avoid living our lives through them.
As the digital world gained more prominence, I also became familiar with other concepts such as Google AdWords and Facebook advertising, and I became one of the first major advertisers on Facebook’s marketing platform, which I am still proud of today. Furthermore, during my career, I have worked with a wide range of different companies, and I have learned a lot – especially from my mistakes, and there have been many.
New disciplines have since emerged, and today we are also familiar with advertising on Instagram and LinkedIn, and B2B marketing has been added to the palette of services I offer to companies. Another unavoidable platform is Amazon, which many fear – with good reason – and I have also been fortunate to become acquainted with this platform.
Digital Marketing Today and Machine Learning
Barely have large companies put digital marketing on the agenda before new concepts emerge, such as machine learning, artificial intelligence including ChatGPT, etc. I understand the challenge of keeping up with new technologies in online marketing like few others.
Through my work with major companies such as Hummel, Matas, ARLA, and DK Company, I have been closely involved with the challenges that larger organizations face, and I spend a lot of time educating and training employees in digital transformation so they are better equipped to keep up with new trends.
Instead of relying on an external marketing agency or a consultant (though I am not a fan of the term, it is what I am), an organization with well-trained employees can contribute with agility.
However, it is still difficult for companies to integrate channels. You may very well have a specialist for social media, for example, but as user behavior spreads across more platforms than before, it is the understanding of the various platforms that creates a comprehensive marketing strategy.
What Does Online Marketing Cost Today?
One of the questions I often get is: What does it cost to achieve good results through online marketing? To this, I often reply (and I know it’s not a straightforward answer) that it is very difficult to say in advance.
Many factors influence the cost of online marketing. In my view, you cannot fit companies and cases into boxes. We are already drowning in enormous amounts of false information, boring information, and too many cat videos on the internet.
My philosophy is to treat a company as if it were my own: What would I do if I were the director of the given company? With this approach, my colleagues and I look at past data, competitors, the market, trends – and based on this, we try to understand both the customer and the market as a whole.
That way, we can set the right digital strategy from the start and execute it – for me, it’s like being a personal trainer, a psychologist, or building a house: You have some tools, but all businesses are different, so you shouldn’t try to fit the same task into one universal box.
This philosophy has carried me for the last 10 years, and I still find that it creates fantastic results for all our clients. Moreover, it is a pleasure to be so close to the ownership circle in the companies we work with – it gives a sense of co-ownership.
We love when our clients do well, and we love when the owners or employees thrive with the strategy and the things we create together. For us, that is a win-win partnership, which in our view is the only form of partnership that lasts in the long run.